Guardians of Pure Organic Black Tea

Our Mission

We are not just tea sellers, but stewards and inheritors of high-altitude organic tea from Purer, Yunnan. We are based in the core tea-growing area of Dazhai Village, Yixiang Town, Simao District. We strictly prohibit synthetic pesticides, chemical fertilizers, and herbicides. Every step complies with EU, USDA, and China Organic certification standards. These practices preserve the natural flavor of each cup. They also promote sustainable ecology in the tea regions.

Core Team Members

1. Li Ming (Head of Tea Gardens, 3rd-gen tea farmer)He has over 20 years of experience in organic tea garden management. He leads soil improvement and biological pest control. He also focuses on old tea tree rejuvenation. He oversees inspections and reviews annually. These guarantee the thousand-acre tea garden in Dazhai Village meets global organic standards during the organic transition period.
2. Chang Ya (Lead Tea Master, Internationally Certified Tea Taster)has 15 years of experience. Her experience is in traditional Yunnan black tea and organic sun-dried black tea production. She adheres to hand wilting, gentle rolling and natural fermentation, rejecting high-temperature roasting and artificial flavors. Every batch undergoes three rounds of blind tasting to ensure a consistent profile of rich honey aroma and long-lasting aftertaste.
3. John (Director of International Markets) has 10 years of experience in the European and American organic food markets. He is proficient in EU organic regulations and cross-border e-commerce compliance. He manages overseas distributors. He develops English packaging and marketing materials. He ensures traceability codes for every export batch are verifiable by global customers.
4. Chen Cue (Quality Control & Customer Experience Supervisor)Manages end-to-end quality checks from fresh leaf picking to final product delivery. She retains samples of each batch for third-party pesticide residue testing. She also handles international customer feedback and return coordination to guarantee efficient after-sales service for cross-border orders.

Our Collaborative Network

• Local Tea Farmers Cooperative: Partnered with 50+ tea-growing households in Dazhai Village, unified organic planting standards and guaranteed above-market purchasing prices;
• International Certification Bodies: Long-term cooperation with EU Organic, USDA Organic and China Organic Certification Center, with 2 unannounced inspections annually;
• Cross-border Logistics Partners: Ensuring organic black tea is delivered from Pu’er factories to consumers worldwide with cold chain preservation.

Our Vision

A cup of pure organic Purer black tea connects high-mountain tea gardens with tea lovers around the world. It protects the planet while nurturing well-being.